For those of you who know me, you know that I loooove basketball. It’s been awhile since I’ve visited Mark Cuban’s blog, but I give a hat-tip to Treadin’ Water for reminding me to read Cuban’s blog because he has a good one on customer service.
As far as I know Cuban is the only NBA owner who blogs. I believe I’ve said it here before, but even though I’m not a Dallas fan (although they are a pretty awesome team!), I am a Mark Cuban fan. His thoughts on customer service sums up everything I’ve been trying to tell y’all about corporate blogging:
“But it gets worse from there for CEOs that don't communicate with their customers. There used to be a saying that happy customers might tell one person, but unhappy customers tell 20. In the internet age, one happy customer might make a note in their blog or forward an email. An unhappy customer, starts a blog, writes about how unhappy they are, takes out an ad on search engines to let people who are looking for the product know how made they are, starts an email forwarding chain asking people to boycott the product, does a Youtube video about it and games Youtube to make it one of the top 10 most viewed videos.... You get the picture.”
Read the Mark Cuban Archives....
Photo Credit: AP
