Customer Value Archives

Feb27
Customer Relationships: Quantity vs Quality
Maria Palma February 27, 2008
Know More: Building Customer Relationships, Customer Value, Seth Godin
This concept is the same for customers.  Are you scrambling to get as many people as you can into your store or are you spending quality time with the customers you already have?
Posted at 11:47 AM | Permalink | Comments
Jan22
Is Google Listening to Its Customers?
Maria Palma January 22, 2008
I'm angry.  Very angry.  I noticed a serious decline in traffic on a couple blogs of mine - mainly this one here you're reading and another Know More Media blog that I write on, The Runway Scoop.  I took a... Continue Reading
Posted at 4:42 PM | Permalink | Comments
Jan14
Customer Discrimination: A Lesson From Ocean's 13
Maria Palma January 14, 2008
Should we get rid of the titles or labels that we give customers?  Most companies categorize their customers.  They get labels like "VIP", "Gold Member", "Platinum Account", etc.  Customer service reps then determine how much or how little attention a... Continue Reading
Posted at 9:02 PM | Permalink | Comments
Dec28
Firing Your Customers Revisited
Maria Palma December 28, 2007
There's a great debate over at the Wharton website about firing your worst customers (via Duct Tape Marketing).  The study done by two Wharton marketing professors says that firing your "low value" customers is counterproductive because: "Companies that rid themselves... Continue Reading
Posted at 7:03 PM | Permalink | Comments
Nov16
Friday Funny: Customer Service in a Bookstore
Maria Palma November 16, 2007
It's Friday and that means we all could use some fun and laughter to end the work week.  Here's a customer service video I came across that should give you a few chuckles...   One of the takeaways that I... Continue Reading
Posted at 5:41 PM | Permalink | Comments
Oct10
Treating Customers As Friends, Not Enemies
Maria Palma October 10, 2007
Here's a great customer service story passed on to me from Phil Gerbyshak.  I think it exemplifies what outstanding customer service means.  Have you ever helped a customer in need?  Even if they weren't staying at your hotel or weren't... Continue Reading
Posted at 7:14 AM | Permalink | Comments
 


Sometimes A Few Kind Words Is All It Takes
Customer of the Month: Yay or Nay?
It's All About the People
Your Partner In Success
Do You Know What Languages Your Customers Speak?
Do You Know Your Customer's Vision and Values?
Is Measuring the Lifetime Value of a Customer That Important?
Balancing the Needs of Customers and Employees
The Math Problem We Never Learned in School
Donors Need Love Too
Customer Service: Before and After
Attention, Please!
How MySpace.com and Your Business Are the Same
How Do You Build Your Customer Relationships?
What's Most Important In Life? Money or Customers?
Here Is What I'd Like To Know About My Customers
What Studying Psychology Has Taught Me
What Your #1 Should Be At the Next Meeting
It's the Customers' Company!
ROI and Annual Value of Customers
Understanding the Lifetime Value of a Customer
Yes, Just Say It!
Internal Customers Are Important Too
Do You Get It?
Can You Spare A Little Change?
Spending Time With and For Customers
The Extra Mile IS An Investment
"Customer of the Week" at Jamba Juice
Customers Taken For Granted
Is Good Customer Service Enough?
Are You Looking at the Bigger Picture?
The Latest Trend: Co-Creation
Creating Equal Positive Customer Experiences
Valuing Your Employees
Customers As Designers: A New Approach to Product Development
How to Build Customer Relationships

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