CustomersAreAlways: Customer Value Archives

Customer Value Archives

Feb27	Customer Relationships: Quantity vs Quality Maria Palma February 27, 2008 Know More: Building Customer Relationships, Customer Value, Seth Godin This concept is the same for customers. Are you scrambling to get as many people as you can into your store or are you spending quality time with the customers you already have? Posted at 11:47 AM \| Permalink \| Comments
Jan22	Is Google Listening to Its Customers? Maria Palma January 22, 2008 I'm angry. Very angry. I noticed a serious decline in traffic on a couple blogs of mine - mainly this one here you're reading and another Know More Media blog that I write on, The Runway Scoop. I took a... Continue Reading Posted at 4:42 PM \| Permalink \| Comments
Jan14	Customer Discrimination: A Lesson From Ocean's 13 Maria Palma January 14, 2008 Should we get rid of the titles or labels that we give customers? Most companies categorize their customers. They get labels like "VIP", "Gold Member", "Platinum Account", etc. Customer service reps then determine how much or how little attention a... Continue Reading Posted at 9:02 PM \| Permalink \| Comments
Dec28	Firing Your Customers Revisited Maria Palma December 28, 2007 There's a great debate over at the Wharton website about firing your worst customers (via Duct Tape Marketing). The study done by two Wharton marketing professors says that firing your "low value" customers is counterproductive because: "Companies that rid themselves... Continue Reading Posted at 7:03 PM \| Permalink \| Comments
Nov16	Friday Funny: Customer Service in a Bookstore Maria Palma November 16, 2007 It's Friday and that means we all could use some fun and laughter to end the work week. Here's a customer service video I came across that should give you a few chuckles... One of the takeaways that I... Continue Reading Posted at 5:41 PM \| Permalink \| Comments
Oct10	Treating Customers As Friends, Not Enemies Maria Palma October 10, 2007 Here's a great customer service story passed on to me from Phil Gerbyshak. I think it exemplifies what outstanding customer service means. Have you ever helped a customer in need? Even if they weren't staying at your hotel or weren't... Continue Reading Posted at 7:14 AM \| Permalink \| Comments
	Sometimes A Few Kind Words Is All It Takes Customer of the Month: Yay or Nay? It's All About the People Your Partner In Success Do You Know What Languages Your Customers Speak? Do You Know Your Customer's Vision and Values? Is Measuring the Lifetime Value of a Customer That Important? Balancing the Needs of Customers and Employees The Math Problem We Never Learned in School Donors Need Love Too Customer Service: Before and After Attention, Please! How MySpace.com and Your Business Are the Same How Do You Build Your Customer Relationships? What's Most Important In Life? Money or Customers? Here Is What I'd Like To Know About My Customers What Studying Psychology Has Taught Me What Your #1 Should Be At the Next Meeting It's the Customers' Company! ROI and Annual Value of Customers Understanding the Lifetime Value of a Customer Yes, Just Say It! Internal Customers Are Important Too Do You Get It? Can You Spare A Little Change? Spending Time With and For Customers The Extra Mile IS An Investment "Customer of the Week" at Jamba Juice Customers Taken For Granted Is Good Customer Service Enough? Are You Looking at the Bigger Picture? The Latest Trend: Co-Creation Creating Equal Positive Customer Experiences Valuing Your Employees Customers As Designers: A New Approach to Product Development How to Build Customer Relationships

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