CustomersAreAlways: Branding Archives

Branding Archives

Dec28	Branding = Marketing = Customer Service Maria Palma December 28, 2007 Know More: Branding, Marketing What does the word "branding" mean to you? Brad VanAuken of Branding Strategy Insider says that branding is: "The Source of a Relationship with Customers" Here's a good definition by Kristine Kirby Webster I came across over at Marketing Vox:... Posted at 1:38 PM \| Permalink \| Comments
Dec 6	Grammy Awards, The Beyonce Experience, and What Loyal Fans Can Do For Your Business Maria Palma December 6, 2007 If you're a music lover like me, you probably already know that the Grammy Award nominees were announced today. As a browse through the list of Grammy nominees, one name stands out: Beyonce. When I did my write-up about "The... Continue Reading Posted at 9:08 PM \| Permalink \| Comments
Oct21	Personal Branding and Customer Service: An Interview with Dan Schawbel Maria Palma October 21, 2007 Awhile back Dan Schawbel wrote a guest post here at Customers Are Always and I was so impressed and inspired by what he is doing that I wanted to interview him for my Online Business Resources blog. It's rare to... Continue Reading Posted at 11:04 PM \| Permalink \| Comments
Sep18	Business Branding: A Customer Service Perspective Maria Palma September 18, 2007 While I was in Bank of America the other day, I browsed through the company's publication, Business 24/7. There's an interesting article in the latest issue entitled "The Beauty of Branding" by Reed Richardson. Here's what Richardson says: "...branding comes... Continue Reading Posted at 10:13 PM \| Permalink \| Comments
Sep12	The Frontline of Customer Service: Personal Brands (Guest Post by Dan Schawbel) Maria Palma September 12, 2007 Guest post by Dan Schawbel, owner of the Personal Branding Blog and publisher of the Personal Branding Magazine Due to the rise of Personal Branding, service organizations need to revitalize their customer service and sales department. Customer service has a strong... Continue Reading Posted at 7:47 AM \| Permalink \| Comments
Aug28	Do You Know Your Customer's Vision and Values? Maria Palma August 28, 2007 If you've been reading this blog for some time, you know that I like to look at customer service at a deeper level. Like, for instance, I came across this BusinessWeek article about Gabriela Hernandez, the founder of Bésame Cosmetics,... Continue Reading Posted at 5:46 PM \| Permalink \| Comments
	The One Thing That Makes A Company Successful Thoughts on Small Business Branding Customer Service Thought for the Day Service Guarantees Is Good Customer Service Enough? McDonald's New Look: Yay or Nay? Customer Service and Establishing Your Brand

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