CustomersAreAlways: Advertising Archives

Advertising Archives

Feb26	Quit Advertising, Start Connecting Maria Palma February 26, 2008 Know More: Advertising, Advice, Building Customer Relationships Photo by Shiny Things Remember when hanging out at MySpace was the "it" thing to do? It's a great way to connect with friends and family, but now many people have turned to Facebook for their social networking fix. Advertisers... Continue Reading Posted at 11:35 AM \| Permalink \| Comments
Dec12	Exceeding Customers Expectations: Just Do It, Don't Say It Maria Palma December 12, 2007 Here's a great conversation I came across via When Customers Rule! Nick over at FusionBrand wrote a couple years ago that "exceeding expectations" is a stupid strategy. Shubhadeep of When Customers Rule! believes that we should exceed customers' expectations... Continue Reading Posted at 11:52 AM \| Permalink \| Comments
Nov28	Is Free Shipping Really Free Shipping? FlowerChat.com Bares the Truth About 1-800 Flowers Maria Palma November 28, 2007 Offering free shipping is one way that online merchants get us to buy with them. I don't know about you, but when I shop online I tend to buy from companies who do offer free shipping as opposed to those... Continue Reading Posted at 12:24 PM \| Permalink \| Comments
May30	Two Types of Marketing Maria Palma May 30, 2007 There are two types of marketing:1. Marketing that temporarily manipulates people’s perceptions of a company, product, or service2. Marketing that connects with a person so much that it affects them for a lifetimeCompanies focus too much on the first type... Continue Reading Posted at 6:57 AM \| Permalink \| Comments
May15	Are You Wasting Money on Advertising? Maria Palma May 15, 2007 Yesterday I talked about how Macy’s wants to do more TV and internet advertising…not the greatest strategic move because like I said, everyone already knows about Macy’s. I don’t even pay attention to Macy’s ads anymore. Don’t we know that... Continue Reading Posted at 12:02 PM \| Permalink \| Comments
May14	Macy's and the Quest to Engage Customers Maria Palma May 14, 2007 If you've followed this blog for some time, you've probably noticed that I talk about Macy's pretty often. I had a short stint with the company and I learned quite a bit in that month of being behind the scenes... Continue Reading Posted at 1:32 PM \| Permalink \| Comments
	You Can Have the Best Design in the World... Marketing and Customer Service: Same Thing? New Blog Discovery: Fishing For Customers If Media Advertising Didn't Exist...

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