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Aug25
How to Change the Way We Think About Customer Service
Think...Flickr photo by Sam UL

I’ve had some time away from this blog to let my mind relax and contemplate the state of customer service.  Much of what I’ve been thinking about has been in alignment with a book that I’ve been reading titled How You Do... What You Do: Create Service Excellence That Wins Clients For Life by Bob Livingston.  I’ve been having quite a few “Ah-ha!” moments and I’m excited to share with you some of these thoughts…

I’m only at the beginning of the book and feeling very inspired by what Livingston says.  Here’s a little tidbit from Chapter 1 that resonated with me:

"It is not that people don’t care about relationships and don’t consider Service Excellence their job.  Nor is it that they are unwilling to make sacrifices, put other people first, or go out of their way to ensure flawless execution of the service chain.  It is simply that they do not appreciate the significance that their interactions may have on the person or client they are serving."

Which brings me to the title of this post…

I really want people to start looking at customer service from a different perspective - to view service as starting from within - an “inside-out” perspective, if you will. And the first step is to… 

Find Your Purpose

Many of us don’t really think of our jobs or careers as making a huge impact on other people’s lives, much less think about what our real purpose in life is.   People who work in these service positions are just doing it to “pay the bills” or they believe subconsciously that they’re not worthy or have the ability to do what they really want to do.   They’re caught up in the drama at work…and all of these things have an effect on people’s psyche.  It’s all about Me! Me! Me! In the process people have lost sight of the consequences of their actions.  They’ve lost sight of their purpose and they feel like what they’re doing has no purpose.  

When we think about customer service, most people talk about how to improve customer service.  I myself have written tons of articles offering advice on what businesses could do to make sure their customer’s are happy.  However, with this article I’d like us to dig a little deeper…I’d like for us to really think about why we do what we do and how we can change our idea about what excellent customer service is.  By focusing on you for a little while and understanding why you do what it is that you do, perhaps this will give you a little insight into why you act the way you do towards customers.

Ok, so now you know that your job is important.  What’s next?

Remember That the Customer Is King…And So Are You

We’ve all talked about how the “Customer Is King” and yes, I do believe that this statement is true.  We want the customer to be happy and we do everything in our power to make sure everything in our business is running smoothly so that customers are happy.  

However, remember that you, too, play an important role in the grand scheme of things.  You are King too!  Don’t wait for a boss to tell you that you’re doing a good job.  Just keep on doing what you’re doing with the knowledge that you are making a difference.  

Photo Credit:  Sam UL

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9 Comments/Trackbacks




You are King too! Don’t wait for a boss to tell you that you’re doing a good job. Just keep on doing what you’re doing with the knowledge that you are making a difference.

What a wonderful reminder -- thank you. Your post dropped in my inbox when I needed to hear that I am a "King" too. Thank you again!

Isn't it great when what you need at a particular moment comes unexpectedly in the inbox? I'm glad that it cheered you up ;)

I liked to keep a lot of the good customer experiences in my mind when I was at work with customers. It helps to pump you up to do try and recreate that feeling again with the next customer. That's something we can do from the "inside-out" too.

Hi Joseph,

It's good that you keep the good experiences in mind! All too often we focus on the negative and forget the positive. I think that's why service is the way it is nowadays.

» Management Improvement Carnival #42 from Curious Cat Management Improvement Blog
Shaun Sayers is hosting the Management Improvement Carnival #42 on the Capable blog ... [Read More]

» Management Improvement Carnival #42 from Curious Cat Management Improvement Blog
Shaun Sayers is hosting the Management Improvement Carnival #42 on the Capable blog ... [Read More]

Love your insights on change, Maria. Wish we could discuss more over lunch! Great post.

A great article, thanks. I would agree that we need to focus a little deeper in the understanding of ourselves and our Customers. At a top level we need to consider that we are all just sophisticated animals that are driven by emotions. They are at the core of all of our behaviour. You speak about making customer “happy”, but the challange is, what makes people happy? What is the detail? There is a whole grow subject on positive psychology (see wikipedia) with is fascinating that looks at what drive us and our desire for happiness.

It was well explained in a BBC programme called the Happiness factor. (view on BBC web site). One of the key parts for me is we all need to look at the detail of how emotions are evoked. I wrote about this in a recent blog. If we can understand what we feel and why, and how these feels are created. and then hopefully we can start to do something about it!


Colin Shaw
Blog: www.ExperienceClinic.com

It is a great article about service. Very often companies focus on customer service, and yet they neglect their service with their own employee. I truly believe that the true smiley service comes from within, a passionate attitute about what we do.
It is crucial to cast the right people for the right job.
I would like to know some tips about screening the right people for the job.

Elsa
elsalam@verizon.net

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