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Maria,

Thank you for sharing the link. Like you, I believe hype is often necessary to spread the word about new strategies and tactics, especially ones difficult in understanding their value and are visionary and long-term.

Maria,
Thanks so much for sharing the www.getpastthehype.com link. I agree that spreading the word on something as game-changing as social media is vital. That said, having been through the CRM hype cycle, our goal is to help companies see through the buzz on social media and jump into the fray based on having made smart decisions about how and why. Companies should experiment and take risks, but they also need a goal that's more than "just because."
P.S. I love the photo!

Hi Lewis and Ginger,

It is good for companies to map out a social media plan and figure out what would work for them. With so much talk about it, a company can easily get caught up in something that doesn't bring any benefit.

Thanks for sharing your thoughts!