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Jul28
Good Reads on Customer Segmentation
Maria Palma July 28, 2008
Know More: Customer Service Tips, Customers customer segmentation
Over at MyCustomer.com, there's a great article titled Should all customers be treated the same?  Here are some of the key takeaways that I learned:
  • Treating each customer the same means offering the same level of service - treating them with respect and giving the same amount of attention
  • Your service offering should be customized to help every type of customer
  • Have agents who are specialized in helping a specific group of customers and connect those customers with the right agent
Here are some other good reads about customer segmentation:

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