- Old ways of marketing: blasting ads through channels such as TV and traditional media (newspapers and magazines)
- New ways of marketing: blogging and social networking sites (Facebook, YouTube, MySpace, etc.)
I know I’m probably preaching to the choir, but I don’t think I can stress enough how important it is to engage with customers online. For those of you who have been reading this blog for awhile, please bear with me for a moment. This post is dedicated to those who are just getting started with online marketing…
So, where do you start?In Larry Weber’s book, Marketing to the Social Web: How Digital Customer Communities Build Your Business
,he says that the first thing you must do is change your marketing mindset:“Marketing to the social web is not about you getting your story out, it’s about your customers. It’s about being more transparent, earning trust, building credibility. It’s about nurturing relationships and dialogue among customers, prospects, your company, and whoever else is active in the community.”
So now that you know that, what do you do next?
I recommend checking out these past posts:
- "Engage or Die"
- Build Rapport With Your Customers Through a Company Blog
- Quit Advertising, Start Connecting
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