
As I was reading Darren's post, it brought to mind my most recent trip to Starbucks. I had signed up for the Starbucks Card Rewards program and received my free drink coupon in the mail, so I decided to go into a Starbucks in my new neighborhood...
"What can I get ya'?" the cashier asked with a blank stare on her face.
She took my order, but didn't take my name - which is something I've grown accustomed to when I visit a Starbucks.
Contrast that experience with another coffee shop experience I had at It's A Grind, a fairly new coffee franchise with a location in downtown San Diego. I walk into the shop and the cashier greets me with, "Hi! How's your day going so far?" We engage in talk about the weather and sports, I grab my drink, and sit down to do work using their free wifi with no time limit!
If you've been reading this blog for some time you know how much I love Starbucks, but now I must say: Starbucks (SBUX), you have some competition ;)








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