Jeff Jarvis, Buzz Machine “…social media are changing their fundamental relationship with customers to be less about serving and more about collaborating…customers who want to talk will, and smart companies will not just listen but will engage them in decisions…” (From Business Week magazine)
This quote reminds me of my post earlier this week about the miscommunication with Amtrak:
Seth Godin: “Sometimes, we get hung up on catch phrases and jargon that work great when everyone understands what we mean, but fail to bring understanding to outsiders. Yelling louder isn't always the answer. Changing your words might work better.” (From his post, Double, double).
Hey, Maria
Starbucks (or should it be "slutbucks?")update
Have you seen this nonsense yet?
http://blog.capablepeople.co.uk/blog/_archives/2008/5/31/3721807.html
There are customers, and then there are customers eh?
Shaun
Posted by: shaun sayers | June 1, 2008 8:35 AM | Permalink to Comment