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I have always been a loyal Starbucks customer and have been disappointed in their recent performance. We're apparently not alone as evidenced by their announcement last week that profits were down 28% for the quarter.

While they turned a commodity (coffee) into an experience, their aggressive growth has ironically resulted in commoditizing the experience they tried so hard to create. It's just not special anymore.

I hope they turn it around, because I'm still a fan.

Hi Dennis,

I saw that announcement as well. I really do hope the company can turn around and win me back as a customer. Hopefully in the next couple years we'll start to see some changes...

The challenge is immense. They more-or-less created an experiential product and then found a way of commercialising it and then taking it on the road. Saying that, the concept is obscenely easy to replicate, so now there are hundreds of "me toos" - which happens

The problem is that now Starbucks (if they want to arrest the dilution of their market share) will need to pull something pretty special out of the bag. With a worldwide franchise that creates a problem - the more special it is, the harder it will be to roll-out consistently

Waddayado?