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May29
Comcast Joins the Conversation
Here's an interesting story over at CRM Buyer.  The author, Ethan Horowitz, reports that Comcast has decided to "join the conversation" and has started using social networking channels to communicate with customers. 

Many of you are well aware that Comcast isn't the poster-child for excellent comcast.jpgcustomer service.  Remember the viral video with the Comcast technician sleeping on the couch as he waited for customer service?  Not to mention that any internet search for Comcast will return hundreds of horror stories about the company's service.  Despite all that though, Ethan Horowitz is right that we should give credit to Comcast for taking steps to turn things around.  It'll take some time, but hopefully the company's story will have a happy ending. 

1 Comments/Trackbacks




Sorry, but I'm not buying it with Comcast's use of social media improving their customer service. I twittered a few weeks back about how frustrated I was with a situation we were experiencing with our Comcast cable modem. A bit later, I received a reply from the Comcast twitter account. However, it was a hollow attempt -- after I responded, I got *NOTHING* further. I think they just want to put up a good front, but not really do any work or put forth any real effort to fix their crappy reputation. I'm fed up with Comcast and it won't be too much longer before I eliminate my connections with them entirely.

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