At the top of my list of the most accessible CEOs in the fashion/retail industry is Tony Hsieh of Zappos.com. I'm learning that he spends quite a bit of time hanging out with his Twitter followers. Tony is so accessible that you can even slap him at happy hour...
I've sent Tony a couple replies to his "tweets" at Twitter and he always replies back. It was from him that I learned Best Buy is starting to get really serious about improving their own customer service...
I know I was starting to lose faith after my previous Best Buy post! Hopefully the folks at Best Buy learned a few things about customer service and will actually implement them.
And speaking of accessibility, the other day I was talking to a Bank of America customer service rep and I asked her for an address to contact the CEO. First off, she had no idea who the CEO was ("Hold on while I found out his name..."). She gave me an address to their complaint department...which is not what I wanted, but maybe I should complain that she didn't give me the CEO's contact info?
Darren Rowse of Problogger wrote about how to be a more interactive and accessible blogger which I think could also be applied to just about anyone running a business. Recommended read!
So, what about you? How accessible are you to your customers?
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