
If you're working on improving the online experience for your customers, consider a study released recently that produced these findings:
- Content quality and the ability to find information remains a top concern for consumers: 74.5% indicate that they use a company's web site to get information about a product or service, but only 44% of consumers surveyed felt that the information met their needs;
Only 38.9% of the surveyed companies say they're currently able to provide a powerful advanced search function to their site visitors. In addition, 31.2% say they specifically plan to implement enhanced search in the future;- 97% of companies surveyed plan to make future investments to enhance customer's ability to find the service information they need, with content enhancements topping the list; and
- Less than 20% of companies provide a form of escalation through live chat to help customers during their shopping experience.








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