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Hi Maria
Logging on in Hyderabad today - have to say I do agree with a lot of your observations in this post. I set up capable people last september and will definately say that you cannot be too fixed about too many things. Us startups learn as we go and in our early days everything is a work-in-progress. However I did do some research on "brand" at the outset. Strong brands are unambiguous and consistent and that breeds trust. We do not trust ambiguous or inconsistent people, and people treat brands in the same way. Lying and stretching the truth may well be common in business, but the more of this you do, the harder it is to maintain your consistency. Basically it is easier to be consistent if you stick to the truth. I try to work like this and, so far, it seems to be working
shaun
Posted by: shaun sayers | March 26, 2008 11:25 PM | Permalink to Comment