- 49.1 percent of respondents blamed "inadequate systems and infrastructure" for limiting personalized communication initiatives.
- "Lack of customer data and insight" and "cost and complexity" were also cited as major contributing factors by 46.2 and 43 percent of respondents, respectively.
Judging from these statistics it seems that companies don't want to take the time to fix their systems and infrastructure. Not only that, there are also huge cost and time investments to make things right.
But what if you did invest the time and money to improve your systems? Can you think about the possibilities? Can you think about how much money you could make simply by making it easier on yourself to get customers' information?
Just some food for thought for the week...
Photo Credit: Jennifer R.
Maria,
Knowing our customer's wants and needs is a must for business to maximize its potential. But it is hard work. And systems don't always make it easier. I wish I knew the answer for gathering great data that has value.
Posted by: Lewis Green | March 11, 2008 7:50 AM | Permalink to Comment