As I take this day off to celebrate my birthday, you'll be reading a couple a guest posts today! This first article is by Donna Cutting of The Celebrity Experience. I've blogged about Donna before and I'm grateful that she is contributing some of her wisdom here...
Fall In Love With Your Job Again!
This was the topic of my presentation on Wednesday to the
Pennsylvania Directors of Nursing Association (PADONA). In preparing for the program, I found myself thinking about the research that I had done in the past couple of years with individuals who own or work for companies and organizations who strive to and succeed in giving extraordinary service. Why? Because I realized that the people in those organizations are jazzed about their jobs!
Let me give you some examples...
High Point University in High Point, North Carolina: While extraordinary education is their primary focus, HPU differentiates itself with the service they give their students. From personalized parking spaces for prospective students and guests, to valet parking, free car washes on Fridays, and complimentary hot cocoa in the winter and ice cream in the summer, HPU offers a level of service that can't be beat! In fact, I was there last week for a preview fair for prospective students. Many of the young guests and their parents exclaimed to me, "We've only been here 10 minutes, and already we've been blown away by our experience." It's no surprise that freshman enrollment has gone up 150% in three years time, they have 600 more deposits for their freshman class in 2008 than they had in 2006, and student retention is higher than ever. Roger Clodfelter, Director of WOW!, whose job description includes hand-delivering birthday cards to students daily, told me, "what I love about my job is that it's an experiment. The only challenge? How do we top ourselves?"
The Gaylord Opryland Resort and Convention Center: Their team was falling all over themselves telling me about how much they love working for the Gaylord! When Colin Reed became CEO of
Gaylord Entertainment and Arthur Keith took over as General Manager of the Gaylord Opryland, they noticed that something was amiss. In Keith's words, "We had been putting our product first, our customer service second, and our people somewhere after that." Reed and Keith flipped that around and started putting their people first. As a result, customer service scores have soared and their hotel is at least 80% full at all times - a feat almost unheard of in the hotel business.
One of my favorite moments in a visit to the Gaylord was talking to Billie Stoops of the Celebrity Services Department who told me about the lengths she went to when welcoming some dignitaries with the Greek Orthodox Church. Billie was visibly moved by the experience and remarked to me, "The work we did for those guests reminded me of my purpose. I had a clearer understanding of why I do what I do."
HUB Plumbing and Mechanical in
Boston, Massachusetts: These guys aren't your ordinary plumbers. They send you their photo in an email prior to arriving so you know who to expect, they are well groomed with uniforms and clearly marked badges, they cover their shoes with booties, literally roll out red carpets to lay their tools on and send hand written thank you notes. You might even find they replaced your toilet paper with a roll bearing the HUB logo! I got to drive around with Joe Wood, one of the plumbers, and he said to me, "Now that I know there is a way to look sharp and pay attention to service, I couldn't work any other way."
John Wood, CEO, told me, "On Monday mornings at 6:30am my guys are firing ideas one to another. We get excited when we talk to each other and we're constantly looking for ways to take our service to the next level."
Yes - extraordinary customer service isn't just for the customer anymore! When you make a commitment to live up to high standards of service, you and your team will find a pride in your work that might have been missing otherwise. When you make a choice to kick your service levels up a few notches, you might just find yourself fallling in love with your job again!
Buy Donna Cutting's book: The Celebrity Experience: Insider Secrets to Delivering Red Carpet Customer Service
Thank you.
Posted by: s4dress | April 2, 2008 7:21 PM | Permalink to Comment