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Mar 7
"Engage or Die"
That's a line from Brian Solis' new ebook titled Customer Service: The Art of Listening and Engagement Through Social MediaIf you're wondering what all this buzz is surrounding "social media" and you're thinking about what your company can do to join the conversation, then this is the ebook for you to read. 

So what is social media anyways?  Solis tells us:

"Social media represents an entirely new way to reach customers and connect with them directly."

socialmedia2.jpg By reading this ebook you'll get helpful advice on how to start engaging with customers via these online social media venues and why it's so important to do so.  Becky Carroll of Customers Rock! contributes her insight and let's us know whether or not we should start that online conversation with customers. 

The last part of the ebook offers case studies of companies who are using social media to increase their referrals and customer satisfaction.  Learn what it takes to succeed!

For a primer on social media, check out Scobleizer's definition...

Is social media dead?  Read Steve Rubel's thoughts...

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4 Comments/Trackbacks




Maria, thank you for highlighting Brian's eBook on social media and engagement. I was honored to be a contributor on it! Thanks for continuing to be a strong supporter of great customer service. You rock!

» Who's Talking About You on Twitter? from CustomersAreAlways
So, I had a few dates with Twitter this past weekend and it looks like love is in the air.  I know you're probably asking, Where the heck have you been, Maria?  Twitter has been around for ages and you're... [Read More]

» Are Your Employees Empowered? from CustomersAreAlways
In a recent post titled, "Engage or Die" I talked about how companies are using social media to increase customer satisfaction.  Well, after reading Geoff Livingston's JetBlue experience, I'm beginning to realize that engaging wi... [Read More]

» The New Rules of Marketing from CustomersAreAlways
Have you tried and tried to get new customers but have been unsuccessful?  If you’re involved with marketing your brand, there are two things you should know:Old ways of marketing: blasting ads through channels such as TV and traditional med... [Read More]

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