That's a line from Brian Solis' new ebook titled
Customer Service: The Art of Listening and Engagement Through Social Media. If you're wondering what all this buzz is surrounding "social media" and you're thinking about what your company can do to
join the conversation, then this is the ebook for you to read.
So what is social media anyways? Solis tells us:
"Social media represents an entirely new way to reach customers and connect with them directly." 
By reading this ebook you'll get helpful advice on how to start engaging with customers via these online social media venues and why it's so important to do so. Becky Carroll of
Customers Rock! contributes her insight and let's us know whether or not we should start that online conversation with customers.
The last part of the ebook offers case studies of companies who are using social media to increase their referrals and customer satisfaction. Learn what it takes to succeed!
For a primer on social media, check out
Scobleizer's definition...
Is social media dead? Read
Steve Rubel's thoughts...
Maria, thank you for highlighting Brian's eBook on social media and engagement. I was honored to be a contributor on it! Thanks for continuing to be a strong supporter of great customer service. You rock!
Posted by: Becky Carroll | March 10, 2008 2:48 PM | Permalink to Comment