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Feb25
Fire Customers? Cut Down on Expenses?
In a previous post I talked about how to recession proof your business.  Perhaps I gave the impression that this is the only thing you must do, as Joe Pine pointed out.  I know I wear magnifying glasses when it comes to business - my focus is on customer service and sometimes nothing else matters! 

man-cutting-money.jpg But then, what else could you do to make sure your business does well during bumps in the road?  I'd love to hear your suggestions...I've completely drawn a blank.  Fire customers? That can sometimes backfire as Sprint learned not too long ago.  How about cut down on expenses?  Possibly, but that can lead to a scarcity mindset.

In the meantime, check out Dale Wolf's thoughts on the role of customer experience in a down market.

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