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Feb27
Customer Relationships: Quantity vs Quality
As I read Seth Godin's post, That guy who saved my life, I thought about the article I wrote yesterday about advertising on MySpace and Facebook.  It all goes back to this quality vs quantity concept.  Just how many of your friends on MySpace and Facebook are actually your friends?  Are you actually socializing with them or are they just a face in the crowd?  This concept is the same for customers.  Are you scrambling to get as many people as you can into your store or are you spending quality time with the customers you already have? 

However, I will say one instance that quantity and quality are equal...when you're giving love ;)
The Hug

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1 Comments/Trackbacks




Hi Maria,

When trying to figure out the right way to approach Web 2.0 and social networking, I always try to draw on my experiences with offline networking organizations, like chambers of commerce, industry trade groups, user groups and lead sharing organizations.

The Quantity vs. Quality debate has been going on for decades... long before Web 2.0 and even Web 0.0!

Think about the over-zealous sales person trying to collect dozens of business cards in a 1/2 hour business-after-hours mixer, as opposed to the more long-term-thinking person who makes 3-4 very high quality contacts during the same time period.

Thanks for the great post and for reminding people that customer relationships don't grow on trees.

Joshua Feinberg

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