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A nonprofit company by the name of Catalog Choice recently signed on its 400,000th member to its database of consumers who have elected not to be listed on catalog mailing lists.  It's pretty similar to the "Do Not Call" list that stops those dreaded telemarketers from calling your home.  I like these types of services because they give power back to the people.  We're constantly bombarded with marketing messages.  We should be able to pick and choose what messages we want to see.  I don't know about you, but I usually trash all the junk mail that I receive - which is a complete waste of paper.  Find out more about Catalog Choice in this video of the Today Show...



Could this indeed be a marketer's nightmare?  I agree that direct marketers should focus on the customers who do like to receive mailings from them.  With many people shopping on the internet these days, perhaps contacting customers via email would be better at saving precious trees.  However, even email solicitations can be annoying as well, so do allow your customers the option to opt-out of those emails if they so choose.