Here's a great article to read during the Friday commute - that is, if you're not driving! Customer Service is the New, New Marketing. Not to be confused with the Customer Service is the New Marketing Summit I mentioned before! 
As we get ready for another new year, this is probably a great time to think about what your online "customer connection" strategy is for 2008. As Brian Solis says in this article, participating in social media is no longer an option. This is not some kind of marketing bandwagon reserved for internet geeks, this is about being involved in customer conversations, building loyalty, and making sure those customers know that you care about their problems. As Solis says:
"Whether you believe it or not, these conversations are taking place with or without you, so ignoring them only eliminates you from the conversation and also removes your company from the radar screens of your customers."
Are you ignoring the conversations? Something to think about for the weekend!
Reminder: Get your ticket to the Customer Service is the New Marketing Summit! Enter discount code: CAAL for 15% off!
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