We're halfway through the NBA basketball season and I'm just now really getting into it. I just watched an exciting game between the Denver Nuggets and Houston Rockets that went into double overtime. (Denver won - yes!) However, one person I haven't seen play this year is LeBron James of the Cleveland Cavaliers.
Warren Buffett was quoted by Fortune Magazine as saying this about James: "...if he were an IPO, I'd buy in..." Maverick Carter, one of James' business partners, says this about expanding James' personal brand:
"...letting the world know that he's a very simple human, a regular guy who laughs and lies to have fun and enjoys being with his family and friends. When you're looking for longetivity, the world has to know who you are for real."
To connect with customers I think it's important for people to know that you're not just some business person in a suit - you're also a person who cares about people. Not only are you selling the products or services that your company offers, you're essentially "selling" yourself as a person as well.
I don't know about you, but I'm pretty sold on LeBron James as a person. If you've ever watched him on the court, he's selfless and always pushes his teammates to do better. He's the type of person I would want on my payroll helping my customers! He plays hard and never disappoints his fans. He may only be a young 23-years-old, but he has the maturity of a 43-year-old ;)
Other business bloggers talking about Lebron James:
- King James Inc: Five Business Lessons From LeBron James
- Lebron James: Witness a (future) Billionaire
Related Post:
Are You the LeBron James Of Your Team?
LeBron James is a model example of an effective personal brand. The experience on and off the court is something you can count on as a role model. His dedication to his values is unmistakable. Transferable to all aspects of his life. James' greatest asset is the vision of who he wants to be. Nice example you set, Maria!
Posted by: David Sandusky | December 26, 2007 12:14 PM | Permalink to Comment