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Every year American Express (NYSE: AXP) opens up "My Wishlist", which gives AMEX holders the chance to buy these highly sought-after products at deep discounts.  This year the Wishlist starts today and there are some real goodies up for grabs! 

Imagine being able to attend the premiere of "The Great Debaters" in L.A. and possibly get the chance to see Forest Whitaker, Denzel Washington, or Oprah Winfrey in person, plus an invitation to the after-party!  (Available November 29: Retail Price: $4,300 - Wishlist Price: $1,500).  Read more about what's on the "My Wishlist" at Gizmodo.

I browsed around the site and was happy to see that American Express has a dedicated customer service page especially for this event which contains a FAQ, an 800 number to call, plus an online contact form. 

If you're thinking about doing a special promotion for your customers this holiday season, have you set up a special customer service page?