Devoted to customer service and the principles of exceptional customer services

Alex Frankel, a contributor to Fast Company Magazine, went on a journey into the trenches of retail and uncovered the philosophies and inner workings of major companies such as Gap, Starbucks, UPS, and the one company many of us love: Apple.  Frankel wrote a book based on these experiences which is titled Punching In: The Unauthorized Adventures of a Front-Line Employee and comes out this month.

Out of the four companies, Frankel found solice in the Apple store where employees "become sharers of information instead of sellers of products".  He says that Apple staffs stores to maximum capacity so that no customer has to wait for help. 

I think every person should work as a customer service rep at least once in their lifetime.  Perhaps that would give each of us a better perspective on how it is to help people all day!