At my real estate blog, I've written about one of the reasons why there is such a high rate of foreclosures in the U.S. today. We're quick to blame homeowners for buying a home they couldn't afford in the first place, but I believe that their mortgage consultants are also partially at fault. I know many, many mortgage people who were just in it for the money and could really care less whether or not their clients could actually keep up their mortgage payment after the first couple months.
Well, one website that is gaining popularity is RealtyTrac which has become the source of information on foreclosures. This brings up this idea of being "the source" of information for customers. "The Source" is a phrase that has been brewing in my mind lately.
One way that a business can become remarkable is to become the "source" - the place where everyone visits to get information that they can't find anywhere else.
I used to work with someone at Nordstrom who was "the source" of women's shoes. Everyone went to him if they had a question about a particular women's shoe or brand. It was no surprise that he was also the #1 salesperson in the women's shoe department.But going back to RealtyTrac...I can understand why this website has become so popular. It has a plethora of information about foreclosures and real estate!
Are you working on making your website the source of information in the industry? Are you becoming the source of information for your customers?
» The Mortgage Conundrum and What Mortgage Brokers Can Do from CustomersAreAlways
If you do any reading on the real estate market, you're bound to come an article or two...or three...about the state of the mortgage and banking industry. Last week I talked about how Citigroup posted a $10 billion dollar loss... [Read More]
Tracked on: January 24, 2008 11:24 AM | Permalink to Trackback