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Nov23
Customer Service on Black Friday
Why is it that customers allow retailers to make them feel uncomfortable?  On this Black Friday I kept my sanity - unlike last year when I waited in line for two hours to shop in a store. I actually slept in and just took my time shopping in the stores. 

black%20friday.gif But how about those people who waited in line this morning?  If I had a brick-and-mortar store, I would have probably passed out hot cocoa and snacks to the customers who came early to shop.  That would be the least I could do for the people who are about to spend all that money in my store. 

Did your customer service suffer this Black Friday?

4 Comments/Trackbacks




Smart move, Maria! I wrote about Black Friday Customer Service on Service Untitled today: http://www.serviceuntitled.com/black-friday-customer-service/2007/11/23/

They come early because the best deals happen in the first 10-15 minutes, everything else you can find at a deal any other time of the year (So I wouldn't pass out snacks, the deals are good enough).

Hi Doug,

Thanks for sharing your thoughts! I agree that a trashy store is a big turn-off for me. I walked into a couple stores on Friday and surprisingly they were ok.

JS,
I think the snacks are a nice added touch. The customers may think about my business next year when they go shopping!

Yes, sometimes we need to change our mind. Why not purchase online? That's a good choice. You know, purchasing online pays less than in local store. And you can even get great price if you purchase online. I am always looking for online deals at dealstudio.com and they are great. This Dark Friday I got something at this site, I saved money and time. Is that fantastic?

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