At my real estate blog, I've written about one of the reasons why there is such a high rate of foreclosures in the U.S. today. We're quick to blame homeowners for buying a home they couldn't afford in the first place, but I believe that their mortgage consultants are also partially at fault. I know many, many mortgage people who were just in it for the money and could really care less whether or not their clients could actually keep up their mortgage payment after the first couple months.
Well, one website that is gaining popularity is RealtyTrac which has become the source of information on foreclosures. This brings up this idea of being "the source" of information for customers. "The Source" is a phrase that has been brewing in my mind lately.
One way that a business can become remarkable is to become the "source" - the place where everyone visits to get information that they can't find anywhere else.
