I asked Dan a couple customer service questions that I wanted to include here...
MP: What role does personal branding play in customer service? DS: Personal branding is how your servicers are perceived by customers. If your customers speak with customer service and are delighted that the servicer is speaking their language, is friendly and provides great advice, the customer is more inclined to form a relationship with that person, thus helping the company. Customer service is the companies first line of defense when it comes to support and to the customers they are the face of the company. If these employees embrace personal branding, they will be more effective in their interactions with customers.
MP: What advice would you give someone who wanted to set him/herself apart from the crowd?
DS: Everyone is different in some form, but they haven't discovered what is different about them. Take time and brainstorm your passions, interests, goals, and expertise. The more work you do to discover your brand upfront, the easier it will be to deliver a consistent message throughout your career. Of course you will always want to maintain your brand by keeping it up to date. Start by discovering your brand and then strategize on how you can articulate a unique value proposition to your audience.
Be inspired by Dan Schawbel! Read the full interview I did with him here.
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