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If you've ever had to design a trade show booth, you know that it's all about creating a display that attracts potential customers.  During my ACCE visit, I noticed a few standouts in the crowd of about 50 or so vendors...

One company that I noticed right away was Avaya.  What caught my eye was the color - red.  I did like that there were interactive computers that provided all the information that a potential customer might need to know about the company.  The sales exec that I spoke with, Jeffrey Kayne, walked me through a very detailed explanation of their products and services.  Information about Avaya will be available in an upcoming post - stay tuned!

My favorite overall was the Oracle booth. 

Granted, Oracle probably has the budget to create a very nice booth with couches, mind you.  You could get comfortable and watch a presentation about the company instead of standing up and listening to a 30 minute sales pitch. 

The experience that a customer has with you begins from the first point of contact - whether it be on the phone, in the store, or at a trade show booth.  Make sure it's a memorable experience! 

I came across some tips to help you create a winning trade show booth...