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Sep18
Macy's Commercial May Boost Sales Temporarily, But What's the Long-Term Strategy?
A few weeks ago I mentioned that Macy's was coming out with a new "star-studded" ad campaign.  It features many well-known names like Donald Trump, Martha Stewart, Russell Simmons, Usher, and Jessica Simpson - just to name a few.  I finally saw the new commercial while watching the Emmys this past Sunday...

They attempted to add a little humor by making Jessica Simpson look like a "dumb blonde", as usual.  Not funny. 

This commercial will only serve to boost sales maybe for the next few months.  Then after that - what?  What's the long-term strategy to get people to come back again and again?  Hmmm...why not try customer service

Read more about the Macy's commercial over at USAToday

2 Comments/Trackbacks




This is an alright commercial, which they have broken down into several stories between the stars - I saw one featuring just Usher and Martha Stuart yesterday. From my perspective though, it looks a little desperate; like they found as many famous people as it made since to put in the commercial. I wonder how many people buy things just because there's a celebrity in the commercial? I certainly don't. I'm with you, how about better customer service. My last experience at Macy's was horrible.

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