« The People and Companies Who Make It Easier to Service Customers | Main | Having Difficulty Managing Employees' Schedules? »

Sep18
Macy's Commercial May Boost Sales Temporarily, But What's the Long-Term Strategy?
A few weeks ago I mentioned that Macy's was coming out with a new "star-studded" ad campaign.  It features many well-known names like Donald Trump, Martha Stewart, Russell Simmons, Usher, and Jessica Simpson - just to name a few.  I finally saw the new commercial while watching the Emmys this past Sunday...

They attempted to add a little humor by making Jessica Simpson look like a "dumb blonde", as usual.  Not funny. 

This commercial will only serve to boost sales maybe for the next few months.  Then after that - what?  What's the long-term strategy to get people to come back again and again?  Hmmm...why not try customer service

Read more about the Macy's commercial over at USAToday

2 Comments/Trackbacks




This is an alright commercial, which they have broken down into several stories between the stars - I saw one featuring just Usher and Martha Stuart yesterday. From my perspective though, it looks a little desperate; like they found as many famous people as it made since to put in the commercial. I wonder how many people buy things just because there's a celebrity in the commercial? I certainly don't. I'm with you, how about better customer service. My last experience at Macy's was horrible.

» Barney's Loses the Plastic; Gains Love on YouTube from TheRunwayScoop
YouTube is no longer for your average, amateur, or aspiring movie producer.  Big name companies are taking advantage of this video hosting website to peddle their products for free.  Even companies like Barneys New York are making a name for... [Read More]

submit a trackback

TrackBack URL for this entry:

post a comment

Name, Email Address, and URL are not required fields.





Comment Preview

« The People and Companies Who Make It Easier to Service Customers | Main | Having Difficulty Managing Employees' Schedules? »

Advertise

Related Resources

sponsored ads



subscribe


Prefer Email?
Subscribe below-

Enter your Email:


Powered by FeedBlitz What's this?

Current News

Support This Blog

Alltop, all the top stories

BlogBurst.com


Successful and Outstanding Blogger
QAQnA Mug Club

Stats:

business social media

Use these fast growing business social media sites to promote your business, feature your products, spotlight your business leaders, create links, and drive traffic back to your company site, all for free!

BIZZlogos - Add your logo - free link to your site
BIZZphotos - Add photos of your products and people
BIZZprofiles - Submit your profile and build your online visibility
BIZZspotlight - Spotlight your business with free links
BIZZvideos - Videos about businesses, products and business people.
BIZZbites - "Digg" for Business - Submit your articles and posts

know more media network

View Network Map

Network Feed List (OPML)

Know More Media Network
Feed


we support unitus

PRWeb

Influencer



CustomersAreAlways is a member of the Know More Media network of business related blogs.

Here are some current headlines from some of our business publications:

ProductivityGoal

CallCenterScript

AdHurl

TheBizofKnowledge

LandingTheDeal

CustomersAreAlways

HealthCareVox

BrainBasedBusiness

TheInsurancePolicy

MarketingBlurb