Devoted to customer service and the principles of exceptional customer services

Have you ever thought that you could turn a customer into a business partner?  I'm not talking about paying them to bring them business, but offering them phenomenal service in exchange for word of mouth marketing...and working together with them towards a common goal.  That goal would be happiness - your customer is happy because you offer great service and you're happy because you have a steady stream of repeat customers who appreciate and value what you do. In this article, Einstein on Customer Service: E2=MC2, the author offers this tips to exceed customers' expectations:

"Striving to be their best partner, preferred vendor or favorite salesperson for the attentiveness, listening and anticipatory nature of your support"

I highlighted "striving to be their best partner" in bold print because many business people don't view their customers as "partners". Changing your perception of what a customer is can do wonders for your business.  Customers are not just people who buy things from you and ride off into the sunset to be gone forever.  Customers are the link that connect you to success.  They are your partner in success and happiness.