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Aug 7
The Customer Experience: Isn't It Obvious?

 jungle.jpg

This past weekend I went shopping at a Ross Store thinking I was really in the mood to dig in and find some bargains.  Little did I know that I was actually going into the Amazon jungle...

Now I don't expect any Ross store to be exactly organized.  However, I walked into the store and there were piles of clothes all through the aisles - so piled up that one could barely walk.  It looked as if a hurricane had hit the store - literally.  I don't think the employees have cleaned up the store in months.  To top it off there were only two cashiers attempting to ring up 40+ customers.

After all was said and done I only found one top that I liked, but didn't even buy it because I didn't feel like waiting in that long line.

Perhaps this bothered me more than most customers.  I'm a neat freak who believes that stores should be well-maintained - even if it is a Ross store. 

Isn't it obvious that having a clean store affects the "bottom line"?  As Anne Simons said in her comment:

"it's always back to the basics, isn't it? maybe it's because it's so obvious that we need to be reminded..."

3 Comments/Trackbacks




As we learn in restaurant marketing, you're only as good as the last experience your guest had when dining with you.

Hi Joel,

I'm even more critical of restaurants than I am of retail stores. If I have a bad experience in a restaurant I definitely will not return!

Thanks for dropping by ;)

This is why I prefer Target over Wal-Mart. Target is usually better lit, has wider aisles, is cleaner, and less crowded. The exception is that Wal-Mart usually has a better selection of CFL bulbs.

Regards,

Glenn

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