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Aug14
Priceless!

Now here’s a post that is right up my alley: Are Old-World Retailers Meeting Customers Needs Today? Elaine Fogel tells us about a recent Macy’s experience that is quite the familiar scene in my book. smiley.jpg

I’ve been on both sides of the fence with this one. I’ve worked with a company that did store transfers (Nordstrom) and a company that did not do store transfers (Wet Seal). I can tell you that companies stand to lose a lot of money from not doing transfers for customers. The look on a customer’s face when you tell them that you can have an item shipped to the store closest to them - priceless!


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