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Aug24
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 What about investing that money in their people by offering better wages and putting more customer service reps on the floor? I walked through a Macy's not No wonder Macy's profits are at a 77% decline for the 2nd quarter! Read more of the Macy's news... [Storming out of the room to get a breath of fresh air...Will Macy's executives ever understand??] |
My mother-in-law works for Macy's and I always thought it was hilarious that they answer the phone with the question, "How can I give you outstanding service today?" I want to say, "well, for starters you could give it more than lip service..." but I know they don't mean it. It's just what they are told to say.
Robyn,
You're absolutely right! Just because Donald Trump or Martha Stewart are in a Macy's commercial doesn't mean I'm going to rush right over to Macy's and shop with them!
Rob,
Don't you love those scripts? What about just a simple thank you for calling? I know, I sound so cynical...
» Macy's Commercial May Boost Sales Temporarily, But What's the Long-Term Strategy? from CustomersAreAlways
A few weeks ago I mentioned that Macy's was coming out with a new "star-studded" ad campaign. It features many well-known names like Donald Trump, Martha Stewart, Russell Simmons, Usher, and Jessica Simpson - just to name a few.&nbs... [Read More]
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I'm with you, Maria, customer service can do more than a multimillion advertising campaign. If celebrities entice you inside the door, then there needs to be something extraordinary when you get there - especially customer service!
Posted by: Robyn | August 24, 2007 3:41 PM | Permalink to Comment