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Aug24
Just How Loyal Are Borders Customers?
Borders is boasting 20 million loyalty cardholders, but I wonder just how many of the customers are actually loyal?  I've been a part of Borders card loyalty program for a little over a year now, but I will be honest and say that I've bought the majority of my books from Amazon.  However, now that Borders will be offering purchases online and the company offers 20% coupons...Well, I may actually become more loyal to Borders.

However, I have mentioned before that I don't think loyalty cards work all that much and until now I still believe that most companies aren't doing enough to keep customers loyal.  I'd much rather have great customer service than a loyalty card any day - even if that means I don't get a discount! 

Read more about customer loyalty...

1 Comments/Trackbacks




Maria, I have the discount card at B & N and the loyalty card at Borders. I only buy at Borders when I have a coupon. I buy more often at B & N because I can always get the discount.

I've found customer service to be the same at both in my market.

Now, what's cool about Amazon is that the other day I remembered the name of a book I first read as a 12-year old. I went to Amazon.com and found a used copy in seconds. I could never have done that in a bricks and mortar store.

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