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Aug22
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 How do you go about calculating something like lifetime value anyways? Is it really  that important to measure something like this? What about those customers who tell others about your company...How do you measure that? Wouldn't these customers who spread the good word about your company be valuable even if they just spend $10 a year with you?
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I think that it's important to not only calculate the lifetime value (LTV) of a customer, but to make sure that you communicate the value to each and every one of your employees. I wrote a post about LTV earlier this year. You can access it here.
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Absolutely. The lifetime value decides just how far out of the way I will go for a customer. I have a standard "above and beyond" level that I would like to do with all customers, but one with a really high lifetime value will get even more attention.
Posted by: Service Untitled | August 22, 2007 8:13 PM | Permalink to Comment