Devoted to customer service and the principles of exceptional customer services

Greg Howlett of Marketing Pilgrim has an interesting post about SEO and internet retailers.  As a person who conducts business online, I think it’s important to have some type of search engine strategy to get to the top of the search results.  However, just because you get to the #1 spot in Google only means your sales will increase for the short-term - unless you provide excellent customer service!  

For those of you who are not familiar with internet business, SEO stands for “Search Engine Optimization”.  My layman definition for SEO is:  tweaking your website code so that search engines can easily find your website.  If you’re curious and need further explanation, I recommend reading the Wikipedia definition of SEO.

The reason I bring this up is because Lewis Green left this comment the other day about why retail sales are down.  Yes, more and more people are shopping online.  Perhaps consumers are shopping with smaller businesses versus the big-name retailers.  Could it be possible that teenagers are doing a search for “Fall 2007 shoes” and discovering smaller retailers who provide good customer service?  

Sure, the big retailers could spend the money to make sure their websites are optimized for the search engines, but if the service is not up to par, you certainly aren’t going to receive the repeat business!