If you've been reading this blog for some time, you know that I like to look at customer service at a deeper level. Like, for instance, I came across this BusinessWeek article about Gabriela Hernandez, the founder of Bésame Cosmetics, where she talks about brand personality:
"A moral standing is another main component of a successful brand. Customers have to know where the company stands on issues that are important to them. They have to identify with it and share common values to want to display it as something they believe in and trust."
Do you know what your customers' values are? Do you share the same visions? Knowing your customers' values and visions in life can give you a better understanding of what they may need in the future.
Photo Credit: BusinessWeek
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