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Aug29
Do You Know What Languages Your Customers Speak?
In response to its growing customer base, Bord Gáis, an energy supplier in Europe, recently made its customer service phone line available in Polish, Russian, and Mandarin Chinese - something that no other company in Europe has done. 

This got me thinking about many of the companies that I call here in the U.S...When I call customer service, most of the time there is an option to hear instructions in Spanish - which is understandable, there are many Mexicans here in the U.S.  However, what about the rest of the immigrants?  I know that there is a large population of Filipino, Vietnamese, and Chinese people in San Diego, so why not accommodate them as well? 
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I know that many companies with an online presence offer the option to view the website in different languages.  Companies like Audi and Ikea come to mind.  I think it should apply to phone service as well.  Granted, you can't hire people who represent every country in the world, but analyzing your customer data and finding out the languages that the majority of your customers speak is a start.

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» AT&T Raises the Bar on Service from CustomersAreAlways
Remember the other week when I was talking about how companies needed to provide customer service in different languages?  Well, Halleluhia!  AT&T (T) has just announced that the company is offering customer service in over 160 languages!... [Read More]

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