Sprint recently received a great deal of attention for firing some of their customers and some of us got a little riled up about it. How could Sprint do that? Many thought that it was absolutely wrong and I shared my thoughts on it as well.
So when Phil Gerbyshak sent over this Hertz story, a thought came to mind...Could this man who verbally abused this Hertz rep also be an ex-Sprint customer? Obviously this man has a few loose bolts in his brain! Also, can you imagine being yelled at for not reminding the customer to renew his driver's license? These customers give another definition to the phrase "retail therapy"!
So I say, if you have to fire a customer for outrageous behavior, do it.
Related Post:
» Firing Your Customers Revisited from CustomersAreAlways
There's a great debate over at the Wharton website about firing your worst customers (via Duct Tape Marketing). The study done by two Wharton marketing professors says that firing your "low value" customers is counterproductive beca... [Read More]
Tracked on: December 28, 2007 8:10 PM | Permalink to Trackback