Devoted to customer service and the principles of exceptional customer services

Maria, I so agree that one time relationships are important. One instance is all the businesses that are involved in making a wedding special. My sense is that if the bride and groom are pleased, they'll tell their friends. And, the opposite will certainly happen if they are disappointed. This shows exactly why one time events are extremely important to a business.

Maria,

Thanks for the link and stopping by ÜberEye. I think you have brought up a good point here. If, in your example, you had not dressed up as a clown, you may have had a harder time building a long-term relationship because all you did was sell cotton candy. Sure, someone could hire you to give out cotton candy at a children’s party, but frankly why you? There is nothing unique or remarkable about you (not you personally). Why not have Uncle Fred come and do the cotton candy? Why not rent a machine and have the kids make their own? The parents may still hire you for the children’s party because you have the materials to make cotton candy and its one less thing for them to worry about. In other words, you are convenient. But will simple convenience foster loyalty? I am not sure.

However, in your example you decided to dress as a clown and sell cotton candy. Ah ha! You have now created something unique and remarkable (so long that you are a great clown). Now you’ll be hired for future events because you have something unique to offer and this unique offering creates more of a concrete customer experience.

So I guess, what you are saying is if you have not set yourself apart by becoming unique, then create a service or product that will set you apart and give you the opportunity to build a relationship and cultivate loyalty. Be a clown or sell the only the cotton candy in town shaped like animals. Being unique and remarkable will drive the relationship. Thanks!