
Does this way of retailing serve well for Apple? I think so because Apple has created a customer experience that is "warm and cozy". I don't know about you, but I feel overwhelmed when I walk into stores like Circuit City.
Well, now there's buzz that Apple may collaborate with Best Buy (BBY) to create these little Apple stores within 300 Best Buy stores across the country. I don't know if this is such a great idea because wouldn't that mean that employees would still have to follow Best Buy "policies"? What if those policies aren't in alignment with Apple's way of doing business? Will that affect the customer experience that Apple customers are accustomed to?








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