* Here today, gone tomorrow. A majority of customers (51%) state that there are many other good retailers, any one of which could serve as an alternative to their primary retailer.
* Walk a mile in their shoes. Customers agree that "being easy to do business with" (89%) and having "good customer service" (90%) are important attributes in preferring one retailer over another.
* Aim for alignment. When the interests of the customers and the retailer are perceived as resulting in a mutually rewarding experience, the alignment enhances the likelihood to recommend the store or company to friends and family, remain a customer, and shop more at the retailer (68%, 39% and 43% respectively, for those with high as compared to low levels of alignment).
Read more over at Inside Retailing…
If there’s one “top tip” I can offer about working in retail, it’s this: Greet your customer. If you don’t do anything else, do that one thing. Offer a nice greeting and a genuine smile. Believe me, a smile goes a long way.
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