Devoted to customer service and the principles of exceptional customer services

It's been awhile since I've come across a good customer service story.  Over at Learn Good Customer Service, Jason Rakowski shares an experience with a company called Russell Reid.  Here's a little snippet:

"I had my septic tank cleaned yesterday and I experienced customer service very close to maximum joy. Remember “maximum joy” is your new goal for your business, not order fulfillment. Almost anyone can write down the orders and deliver the goods, we’re trying to create an environment where the customer cries for joy, rushes to the phone to tell friends, orders 100 more and rips up your competitor’s phone number."

I don't think I've ever heard the phrase "maximum joy" to describe an experience with a company.  Here's another word: "blissful".  I can't even remember the last time I had a "blissful" experience, can you? 

I challenge you this weekend to think of different ways to bring maximum joy to your customers...