Fellow Know More Media author over at MarketingBlurb says that Bad Customer Service Negates the Best Marketing Plans and points out a recent story about Antonio Cangiano and his experience with Best Buy. When I saw "Best Buy", I thought, Oh, no, not again.
This reminds of the time when Tom Vander Well had issues with Best Buy. Tom's story had a happy ending - although it took a little blog ranting. It looks like Antonio's issue was resolved as well after the blogosphere took the story and spread it around like a virus.
All I can wonder is - why does it have to take so much effort on the customer's part for retailers to finally give in and do something about the customer's issue? Let's thank God for the internet and blogs because if we didn't have them, who knows where Antonio Cangiano or any other person who has had issues with Best Buy would be right now. Probably stuck with defective products and no other way to tell the world just how much Best Buy's customer service and return policy....just plain "sucks"...
Ok, before you argue with me and say that this is just one "isolated incident", I recommend that you do a search for "Best Buy customer service". Do you see what I see?
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