
Well, today I read about a coffee chain named Caribou Coffee. It’s based in Minnesota and currently has 500 stores in 18 states. Michael Coles, the CEO said this about his Caribou:
"We know we are not No. 1 in size, but we can be No. 1 in experience.”
Uh, oh. Watch out, Starbucks! There aren't any Caribou Coffee locations in San Diego, so I'd love to hear about your experience, if any, with this company!
Read the news story about Caribou over at AJC.com








The customer experience can be a differentiator for any brand, and Caribou sounds like it has a great supporter for that: it's CEO. In the USA, coffee houses are becoming the "pubs" of the UK, in some ways. They are more and more being seen as a great place to meet and socialize. With this being the case, creating the right customer experience will be critical to growth for not just existing customers but also for word of mouth!
Thanks for sharing, Maria!
Posted by: Becky Carroll | June 11, 2007 5:43 PM | Permalink to Comment