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Jun12
Celebrity Marketing vs Good Ole Fashioned Customer Service
Nowadays marketing departments of most big companies are not as creative as they used to be.  The reason I say that is because every time I flip through a fashion magazine or see a TV commercial, we see a celebrity endorsing a product.  
We’ve become a celebrity-crazed society and the only way companies can think of selling their products is to plaster a glamour face right next to it.  This strategy may be ok for the youngsters, but as we get older, we’re able to sniff out all the B.S.Katharine%2BMcPhee.jpg

Exhibit A:  Here’s a picture of Katharine McPhee who has been photographed with her cute little Blackberry.  Is it just me or does she look a bit uncomfortable standing there holding up a phone? As if she’s saying, “I’m just doing this because they paid me to…”

So what happens after you buy the product?  Well, you get kicked to the curb like a bad stepchild.  

What’s the alternative?  Hmmm…what about good ole’ customer service?  You don’t need a million dollar celebrity to provide what you should be doing in the first place, eh?  

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