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Endless amounts of time and energy are spent thinking about and developing viral marketing campaigns.  With so many modes of communication available to us, it’s so easy to transmit information to thousands, if not millions, of people.

But how do you get the word to spread about your company?  My answer in three words:

Are you surprised by my answer?

Sure, you could come up with a funny video about your company and post it on YouTube, but that’s not as contagious as good energy that comes from people who care about other people…who communicate the core message of the brand…Those are the people that spread energy and make lasting impressions.  

Happy and smiling people are contagious.  Viral marketing campaigns are contagious for about ten minutes.  

So, are you contagious?