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May29
What's Your Mission?
I’m currently working on a business plan for a new venture and it has taken some time writing up the Mission Statement.  You see, in my opinion, the mission statement is probably the most important part of the business plan.  It tells the world what you want to accomplish with your business.  Essentially, this is your “why” and the business’ purpose for being.  
mission.gif
In thinking about the mission statement for this new business, I also thought about some of the large corporations and wondered what they’re mission statements are and if they even have any.  I did come across Man on a Mission, a blog that posts the mission statements of various companies.  Anyhow, I think it’s important for employees to know the company’s mission statement.  All too often companies rush people through their first day on the job…trying to shove all kinds of information about “company policy”, yet they don’t communicate to them the reason why they’re in business.  

People need a sense of purpose when they’re doing a job for you.  Lack of purpose creates discontentment…which then leads to bad customer service.  

Do your employees know your mission statement?  Do you remind them of it on a daily or weekly basis? 

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« Guest Post: "The Customer Service Carpool" | Main | Here's the Essence of Customer Service in One Word »

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